Warne being sought to promote Aussie T20 Big Bash

MELBOURNE: He might have retired from all cricket but Shane Warne's appeal remains undiminished and the spin legend is now being sought by Cricket Victoria to promote Australia'sTwenty20 Big Bash competition. 

"Victoria will approach retired cricket king Shane Warne to become the local face of the new Twenty20 Big Bash competition to help create membership bases for the two new franchises," 'The Herald Sun' reported. 

"Warne, if available, would be involved in marketing the competition, which is seen as a financial boon, television bonanza and different outlet to lure new audiences." 

The 41-year-old, who was representing Rajasthan Royals this IPL season, has announced retirement from all cricket at the end of the team's campaign. 

Cricket Victoria chairman Geoff Tamblyn confirmed the interest in bringing Warne on board. 

"We certainly will be looking to have Shane becoming involved, provided he is available," Tamblyn said. 

"He would drive interest in the new competition, where one of the initial main tasks is to drive membership, which begins at zero." 

The new competition does not involve state teams. Eight clubs from around Australia - four from Victoria and NSW and one in Queensland, SA, WA and Tasmania - will be formed.